FlowEx
Social publishing & conversational lead automation SaaS with native Mobile Money billing.
Project Overview & Context
End-to-end architecture of a SaaS combining social scheduling and conversational lead automation, engineered to overcome West African payment gateway barriers.
The Problem & Constraints
Global tools mandate USD/EUR credit cards unavailable to most West African SMBs, completely ignoring local Mobile Money workflows.
Engineering Solution & Product Decisions
Built a unified engine synchronizing multi-channel publishing and chat automations, seamlessly wired to local payments (Mobile Money FCFA: MTN, Moov, Orange, Wave), with AES-256-GCM token encryption.
Technical Architecture
Optimized React/TypeScript frontend with granular vendor splitting, modular Node.js backend using Prisma ORM and pooled Neon Serverless PostgreSQL.
Key Deliverables
- Editorial scheduling dashboard with interactive calendar
- Visual conversational flow builder
- Multi-tier recurring subscription billing with verified local payments (Mobile Money FCFA) webhooks
- Unified lead inbox for omnichannel prospect management
Key Challenges & Trade-offs
Ensuring complete interface transparency: robust empty states, real-time webhook synchronization, and deterministic state handling.
Verifiable Outcomes & Value
Fully operational production-grade platform ready for West African commercial rollout.