Product Engineer & Frontend Developer
Digital product engineering and behavioral tracking to eliminate user friction and maximize conversion rates (Project: memoiretfe.be).
- ›Conception of UI/UX wireframes and mockups to structure pages, user journeys, and information architecture.
- ›Development of a custom WordPress theme, translating mockups into responsive, accessible, and functional production interfaces.
- ›Implementation of behavioral tracking with Microsoft Clarity to monitor user interactions, clicks, scroll depth, and friction points.
- ›Configuration of analytics tracking with Google Analytics 4 (GA4) and Google Tag Manager (GTM) to measure user interactions and site performance.
- ›Integration of Google organic search (SEO) best practices across page structures, content layout, and technical performance.
- ›Identification of user experience optimization opportunities based on navigation telemetry and key performance indicators.